Case Study: 11th–12th
Science & JEE/NEET Coaching Classes “PCM Tutorials, Mumbai” Website
1. Project Overview
This case
study describes the complete design and development process of a modern,
student-centric website for a Science Coaching Institute specializing in 11th–12th
Science, JEE (Main & Advanced), and NEET coaching. The
goal was to build a platform that boosts brand credibility, increases
admissions, and provides students with easy access to learning resources, batch
schedules, and academic guidance.
2. Client Background
Client: A well-known coaching center
offering science stream education for Classes 11–12 (Physics, Chemistry,
Mathematics, Biology) alongside JEE/NEET preparation programs.
Target Audience:
- Class 11 and 12 Science
students
- IIT-JEE aspirants
- NEET aspirants
- Parents seeking reliable
coaching facilities
Client
Objectives:
- Strengthen digital presence
- Facilitate quick inquiry and
admissions
- Highlight faculty expertise
and results
- Provide study resources and
updates
- Showcase successful ranks
and competitive exam achievements
- Enable seamless
communication via chat and forms
3. Challenges Identified
3.1 High Competition in the Market
The
coaching industry for science and competitive exams is extremely competitive,
requiring a strong online brand image.
3.2 Limited Online Reach
Although
the institute was successful offline, its online presence was minimal—no
centralized information for students.
3.3 Poor Communication Channels
Students
had to physically visit the institute or call to know:
- Batch timings
- Exam schedules
- Fees
- Faculty details
- Updates & notices
3.4 No Showcase of Results
Past year
toppers and high achievers were not showcased effectively, reducing
trust-building opportunities.
3.5 Lack of Digital Support for Students
There was
no online access to:
- Study materials
- Practice tests
- Syllabus
- Revision notes
Students
and parents demanded a more progressive digital experience.
4. Project Goals
- Build a modern,
SEO-friendly website suitable for the education sector.
- Present clear information
about courses, batches, and exam preparation.
- Showcase institute
achievements, including ranks and selections.
- Provide online lead
generation tools such as inquiry forms and WhatsApp integration.
- Create a student resource
hub for downloadable notes and announcements.
- Deliver a design that
appeals to both students and parents.
5. Research & Strategy
5.1 Competitor Analysis
We
studied top national coaching brands such as:
- Allen
- Aakash BYJU’S
- Resonance
- Narayana
We
extracted best practices such as:
- Emphasis on faculty profiles
- Rank achievements on the
homepage
- Clear CTA buttons (Join /
Enroll / Demo Class)
- Student testimonials and
parent reviews
5.2 User Personas
Persona
1: Student (Age 15–18)
Needs:
- Subject clarity
- Batch schedules
- JEE/NEET preparation
guidance
- Access to materials
- Demo classes
- Mentor support
Persona
2: Parent (Age 35–50)
Needs:
- Faculty credentials
- Student safety &
environment
- Past results
- Fee transparency
- Contact availability
5.3 Content Architecture
To
support both personas, we created a structured sitemap:
- Home
- About Us
- Courses
- 11th Science
- 12th Science
- JEE Coaching
- NEET Coaching
- Faculty
- Results
- Gallery & Events
- Study Materials / Resources
- Blogs (Exam Tips, Strategy
Guides)
- Contact
- Inquiry / Demo Registration
6. Website Design Approach
6.1 Branding & UI/UX
We
created a clean, science-focused aesthetic with a blue-and-orange or
blue-and-green color theme representing trust, energy, and learning.
6.2 Homepage Design Highlights
- Hero banner with strong
message (e.g., “Your Gateway to IITs & Medical Colleges”)
- Quick menu for choosing
course (11th, 12th, JEE, NEET)
- Achievements section (Ranks,
Selections, Scholarships)
- Featured faculty with
experience highlights
- Success stories and
testimonials
- Inquiry form on homepage for
maximum leads
6.3 Course Page Structure
Each
course page included:
- Syllabus coverage
- Batch timings
- Teaching methodology
(regular tests, doubt-solving sessions)
- Study material previews
- Career path explanation
- Demo class registration
button
6.4 Mobile-First Design
Over 80%
of students browse on mobile; thus, the website was optimized for:
- Fast loading
- One-click call &
WhatsApp
- Responsive course cards
- Easy-to-fill forms
7. Development Phase
7.1 Technology Stack
- Frontend: HTML5, CSS3, Bootstrap,
JavaScript
- Backend: PHP
- CMS Option: Codeignitor for easy
updates
- Database: MySQL
7.2 Key Features Developed
1. Smart Inquiry System
- WhatsApp integration
- Data saved to database
2. Result & Rank Showcase Module
Admins
can upload:
- AIR ranks
- NEET scores
- Yearly toppers
- Merit lists
3. Digital Study Material Library
Students
can download:
- Notes
- Class assignments
- Mock tests
- NEET/JEE previous papers
4. Integrated Blog / Updates Section
Helps
with SEO and keeps students informed on:
- Exam dates
- Strategy tips
- Subject-wise guidance
5. Testimonials & Gallery
Showcases
classroom environment, achievements, and events.
8. SEO & Optimization
8.1 SEO Implementation
- Keyword planning (e.g.,
“best NEET coaching near me”, “11th science coaching”).
- Optimized meta titles,
descriptions, and headers.
- URL-friendly structure.
- Location-based SEO for local
student reach.
8.2 Performance Optimization
- Image compression
- Minified CSS & JS
- Lazy loading of modules
- Page loading time improved
below 3 seconds
9. Testing
Testing
was conducted for:
- Mobile responsiveness
- Page speed
- Form functionality
- SEO readiness
- Accessibility
- Compatibility across
browsers (Chrome, Safari, Edge, Firefox)
Student
and parent trial feedback helped refine:
- Navigation flow
- Course page layout
- Form fields
10. Launch & Support
10.1 Deployment
Launched
on secure Bigrock hosting.
10.2 Client Training
Admin
panel training included:
- Uploading new batches
- Managing study materials
- Updating results and
testimonials
- Posting blogs
10.3 Ongoing Support
Includes:
- Monthly maintenance
- Content updates
- SEO monitoring
11. Results & Success
Metrics
After 3 Months of Website Launch:
- 65% increase in inquiries from online forms and
WhatsApp.
- Higher conversion rate due to instant access to
information.
- Significant growth in
organic traffic
(SEO-driven).
- Improved brand credibility, especially among parents.
- Better student engagement due to online study
materials and updates.
Student Impact
- More awareness of batch
plans and exam schedules
- Easy access to notes and
mock tests
- Increased interest in demo
classes
12. Conclusion
The
website successfully transformed the coaching institute’s digital identity,
making it competitive with major education brands. It solved key operational
challenges, boosted admissions, and provided students with a reliable digital
learning ecosystem.
This case
study highlights how thoughtful design, robust development, and strategic SEO
can elevate a coaching institute to higher levels of visibility, trust, and
academic influence.
