Case Study: Advait Coaching
Classes Website
1. Overview
This case
study focuses on designing and developing a professional website for a Advait Coaching
Classes aiming to enhance its online presence, improve student enrollment, and
provide seamless access to study resources. The website serves as an
information hub for parents and students while strengthening the institute’s
digital credibility.
2. Client Background
Client: An established commerce coaching
center offering classes for XI, XII, CA Foundation, CS Foundation, and
B.Com/BBA/BBA programs.
Primary
Audience:
- High school students (XI–XII
Commerce)
- CA/CS aspirants
- Undergraduate commerce
students
- Parents seeking reliable
coaching institutions
Client
Goals:
- Increase student inquiries
and admissions
- Create trust through a
professional online identity
- Offer digital learning
materials
- Showcase results, faculty,
and achievements
- Enable easy communication
via forms and chat support
3. Challenges Identified
3.1 Lack of Digital Presence
The
institute relied mostly on word-of-mouth and offline marketing. Students
searching online could not find reliable information.
3.2 Poor Information Accessibility
Class
schedules, faculty information, fee structures, and course details were only
available through physical brochures.
3.3 Limited Engagement
No online
platform existed to share:
- Study notes
- Announcements
- Result updates
- Testimonials
3.4 Outdated Communication Methods
The
institute depended heavily on phone calls. Students expected:
- Online inquiry forms
- WhatsApp click-to-chat
4. Project Objectives
- Create a modern, responsive,
SEO-friendly website tailored for commerce students.
- Highlight courses, faculty
experience, and success stories to build trust.
- Provide online forms for inquiries, admissions,
and free demo class registrations.
- Integrate digital study
resources to
add student convenience.
- Improve lead generation through strategic
call-to-action placements.
5. Research & Planning
5.1 Competitor Analysis
We
compared leading coaching websites to understand:
- User experience patterns
- Content organization
- Branding tone
- Engagement elements
5.2 User Persona Study
Two
primary personas were created:
Persona 1
– Student (Age 15–22):
Needs course details, demo videos, timetable, and an easy way to contact the
institute.
Persona 2
– Parent (Age 35–50):
Needs transparency, success records, fee structure, safety, and faculty
competence.
5.3 Content Architecture Planning
We
planned an intuitive structure:
- Home
- About Us
- Courses
- Faculty
- Results
- Study Resources
- Gallery
- Blogs / Updates
- Contact & Inquiry Forms
6. Design Phase
6.1 Brand Identity
We
selected a color palette suitable for education (blue, navy, orange).
Typography focused on readability and trust-building.
6.2 Homepage Layout
Key
homepage sections included:
- Hero banner with strong
value proposition
- Quick course highlights
- Achievement counters (Years
of Experience, Students Taught, Results)
- Testimonials
- Inquiry form
6.3 Course Pages
Each
course page included:
- Detailed syllabus
- Fees + installment options
- Batch timings
- Demo class signup button
- Career scope in commerce
6.4 Mobile-First Design
Since
most students browse on mobile, we ensured:
- Fast-loading
- One-click WhatsApp
integration
- Sticky call-to-action
buttons
7. Development Phase
7.1 Technology Stack
- Frontend: HTML5, CSS3, JavaScript,
Bootstrap
- Backend: PHP / Node.js (depending on
choice)
- Database: MySQL (for managing
inquiries & resources)
- CMS
Option: Codeignitor
7.2 Key Features Implemented
1. Inquiry & Registration Forms
- Automated email
notifications
- Admin panel to view student
queries
2. WhatsApp Chat Integration
Instant
communication with student counselors.
3. Student Resource Portal
Download
PDFs (syllabus, notes, exam papers).
4. Testimonial & Results Module
Admin can
update:
- Top scorer list
- Previous years’ results
- Student feedback
5. Blog Section
Helps in
SEO and provides valuable exam tips and career guidance.
8. SEO & Performance
Optimization
SEO Steps Taken
- Keyword research (e.g.,
“commerce classes near me”, “CA foundation coaching”).
- Meta tags optimization.
- Schema markup for
educational institutions.
- Fast-loading images and CDN
integration.
Performance Enhancements
- PageSpeed Optimization (90+
score).
- Minification of CSS &
JS.
- Lazy loading for images.
9. Testing
We
conducted testing on:
- Mobile responsiveness
- Browser compatibility
- Form submission accuracy
- Page loading time
- Broken links
User
feedback sessions led to minor improvements:
- Simplified menu navigation
- Improved result display
layout
10. Launch &
Post-Launch Support
10.1 Deployment
Website
hosted on a secure cloud server with SSL certificate installed.
10.2 Training
Client
team trained on:
- Updating blogs
- Uploading study material
- Managing inquiry data
10.3 Maintenance
Provided
ongoing support for:
- Monthly backups
- Performance checkups
- Content updates
- Adding new course batches
11. Outcomes & Results
After 3 Months of Launch:
- 55% increase in student
inquiries
through the website.
- Higher trust among parents due to
professional branding.
- Online resources improved convenience and
student satisfaction.
- Organic traffic growth through SEO-optimized
blogs.
- Improved lead conversion due to quick communication
channels.
12. Conclusion
The Advait
Coaching Classes Website successfully transformed the institute’s offline
presence into a modern, high-impact digital platform. The website not only
increased admissions but also enhanced brand credibility and improved the
overall student experience. This case study demonstrates how well-planned
design, development, and SEO strategies can create measurable results for
educational institutions.
